Ayoni Guda

Head of Impact & ESG

Ayoni is Head of Impact & ESG at HPE Growth. In her role, she is responsible for developing HPE’s Impact & ESG strategy and framework

Prior to joining HPE Growth, Ayoni gained valuable experience in Ernst & Young’s tax advisory practice as a consultant for international tax and transaction services where she focused primarily on topics related to transfer pricing, DAC6 and technology implementation. Before joining Ernst & Young, Ayoni gained international experience through internships at KPMG in New York and in Rotterdam.

In addition, while pursuing her degree she was a working student for almost 2 years in the International Tax practice at Loyens & Loeff (Rotterdam), a leading Dutch tax law firm.

Ayoni holds a BSc. in Tax Law and Economics from the University of Applied Sciences in Rotterdam, and a MSc. in Tax Law from Tilburg University.